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How to find a profitable niche for your affiliate marketing site

Look online for how to start and affiliate site or blog and you’ll soon notice many sites recommending you focus on a niche. In this article, we’ll explore why it’s important to do so for affiliate marketing and how you can start finding a profitable niche.

What is a niche?

A niche is something that appeals to a small number of people.

For example, take running. It’s a broad subject that appeals to millions of people across the world. However, there are many different types of running and runners within it.

A niche for this group might be beginner runners, trail running or to go really specific ultramarathon runners based in the UK.

A niche doesn’t have to be a sub group of an interest or market. It could also be based on the type of content. For example, product reviews for runners.

Why is a niche important for affiliate marketing?

Let’s stick with running for a second.

There are hundreds, possibly thousands, of running websites and blogs. And a quick Google search confirms that, bringing back 2 billion results.

Therefore, it’s going to be difficult to compete with those sites.

However, if you focus on a niche, say 'Ultramarathon Runners based in the UK', you’ll have less competition, and be able to create a site that is more compelling to that target demographic as it's tailored to their specific, niche, interest.

How niche should you go?

When looking for a niche, you should strike a balance between specific enough to stand out from the competition, but not so niche that your target market is too small.

After all, to create a successful affiliate marketing site, you need traffic to your site, and a lot of it. Further on in this article we've listed a few ways of seeing if there is enough interest in your niche.

Step 1: Think about the interests you have

Content is king when it comes to creating an affiliate marketing site – and let's face it you'll be writing a lot of it.

Therefore you should pick a niche you are interested in, and would be interested to write about. It also helps have at least some knowledge about it. You'll find it much easier to write, and it'll keep you motivated.

Start by listing your hobbies and interests. Perhaps it’s cooking, technology or going travelling.

Then, brainstorm the possible niches within those interests to focus on a smaller, more specific audience.

For example, let’s take cooking. Within this, you could create the following niches.

  • Vegan Cooking Recipes
  • Cooking on a budget
  • Paleo Recipes
  • Recipes to meet specific target macros
  • Product reviews for cooks

Step 2: Can you make your interests even more niche?

You may find there are still lots of sites and blogs to compete with for the niches you’ve listed.

So for each niche, see if there is any way you can go even more specific, or create a unique angle that makes you stand out from the competition.

For example, let’s take 'Vegan Cooking Recipes'. Within this, you could explore:

  • Beginner vegan cooking recipes
  • Vegan recipes with only 5 ingredients
  • Vegan recipes you can cook in 15 minutes or less

Step 3: Can you monetise your niche?

Affiliate marketing sites make their money through referring people to products and services.

Therefore, it’s important to pick a niche that has a variety of products and services. And ideally, products and services that offer a good commission.

There are a few ways you can find products and services for your niche.

Our ultimate affiliate program database
We’re putting together the biggest, and best, list of affiliate programs broken down by niche. This can be a great place to start, especially if you’re looking for products and services you might not find on bigger sites like Amazon.

Amazon Affiliate
Amazon has one of the biggest, and most popular, affiliate programs. And they offer different commission rates depending on the type of product.

It’s worth checking out their commission schedule which will give you an idea of which categories offer the best rates.

Step 4: Is there enough interest in your niche?

Finally, it’s important to pick a niche that’s got enough interest to drive enough traffic to your site. There are a few tools you can consider.

Keyword Research
Keyword research tools such as Google Keyword Planner or Centori’s SEO software allow you to search for keywords to see how often they’re searched for each month.

Google Trends
Google Trends lets you see whether your niche has interest over time and compare it to other topics. Ideally, you’d want to find a niche with a growing interest. You can also get suggestions for subtopics.

You’ve found your niche. What next?

The next step is to start building your affiliate marketing website. If you’re looking for a tool that will help you get set up in seconds, with built-in tools specifically for affiliate marketing, why not check out ShopNote.

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